Suitable for

This programme is suitable for senior managers who are leading the strategic development, daily operation or cross-departmental collaboration of a company, such as the chairman, general manager, branch general manager or special project leader in all industries, as well as for middle and senior managers in major functional departments of large corporations who wish to build an integrated and effective management system of knowledge and experience. The programme is designed to give entrepreneurs a boost and help them cope with the challenges of starting a business.

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Alumni

Previous students of this programme came from major companies including: Lenovo Group, Baidu, Alibaba, Tencent, Jingdong, Xiaomi, Shuijingfang, Infinity, Cohen (China), Symantec Software, Ingersoll Rand, Nippon Paint, Simon Electric, NEC, Hang Seng Bank, Everbright Bank, Shanghai General Motors, China National Vehicle Import and Export Company, SAIC Group, Shanghai Jahwa, Mengniu Dairy, Hisense Group, COFCO, Ziguang, Aisino, Changjiang New Energy, Centaline Property, Wanda Real Estate, Sino-Ocean Land, Red Star Macalline, Marriott Hotel, Pizza Express, Wangpin Group, 58 Tongcheng, Gaode Software, Youxin, Jiuxian.com, Parker Pen, CBN Weekly, Ministry of Culture of China, New Oriental Education, Tong Ren Tang, Shineway Pharmaceuticals, etc.

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Graduation Certificate

Postgraduate Diploma in Integrated and Practicing Management

Upon completion of the "Residential Workshop", 10 compulsory modules and the "Integrated and Practicing Management Final Project", and after passing the evaluation, students will be awarded the "Postgraduate Diploma in Integrated and Practicing Management" by the University of Hong Kong at the postgraduate level.

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Testimonials 

"The systematic practical courses and the team of practical lecturers are the core reasons I chose to study at HKU ICB. Over a year of study has fully validated my decision. The IPM curriculum helps us systematically construct a complete knowledge structure, covering everything from corporate governance to business operations, and from leadership to innovation. The analysis and discussion of real-world cases by our lecturers facilitate the transformation of knowledge into application. The sharing, collisions, and co-creation among classmates from various industries and fields have also been memorable learning experiences. This period of study at HKU ICB has greatly benefited me. After graduating, I published my debut work and embarked on a new journey in consulting. I am grateful to HKU ICB and hope its educational legacy continues.” 

梁海涛 (IPM BJ22) — 奇点智策咨询创始人, 前京東学习发展总监

“The journey of learning at HKU ICB is a bright chapter in the launch of your career dreams. I entered this academic hall with the ambition to deepen my business insights and refine my leadership skills. The programme is like a lighthouse, lighting my way to a deeper understanding of market dynamics. In particular, through the course ‘Innovation and Business Models’, I learnt to In particular, through the course ‘Innovation and Business Model’, I learnt how to accurately position myself and flexibly respond to the complex and changing business environment. I deeply realised that real success does not lie in following the trend, but in the combination of forward-looking vision and innovative thinking. This experience has not only broadened my knowledge boundary, but also inspired me to have unlimited vision and firm belief in the future business world. I believe that as long as there is a dream in my heart, there will be a road under my feet, and I will write my own business legend with practical actions.”

王新桐 (IPM SH28学员) — 浙江双环传动机械股份有限公司/杭州新河洗护有限公司 项目总监/合伙人

"To become a better version of myself, I came to HKU ICB to continue my studies. Entering the classroom with an open mind has completely broadened my business horizons and thinking dimensions, allowing me to interpret the world from a fresh perspective. I was fortunate to encounter like-minded teachers and classmates who support each other, fostering a mutually beneficial learning environment. I gained not only knowledge but also joy and friendship. The Integrated and Practicing Management (IPM) programme at HKU ICB is a hands-on Postgraduate Diploma programme where what we learn is immediately applicable. Whether it's theoretical concepts or practical experiences, the insights provided by our professors are distilled from their expertise and serve as invaluable lessons for implementation. Through the interactive learning journey in the HKU ICB IPM programme, I firmly believe and look forward to meeting a better version of myself! All the best to HKU ICB!"

吕佩珈 (IPM CD11) — 壳牌中国 南区FM 经理

"The word "addiction" is what a senior student from the University of Hong Kong mentioned when she shared her learning experience before I enrolled in the programme. So I was curious and slightly puzzled. It was not until six months into the programme that I understood what the state of addiction was. So what is it? In the class, case studies are used to help you perceive the world, perceive yourself, and upgrade your perception. Through a lot of discussions and training, different perspectives, different views, and different experiences, a variety of different thinking is brought together, which makes me very inspired and enlightened. Aiming for an A+ on every assignment requires reading and looking up a lot of materials, repeated self-affirmation, denial, re-correction and then finalisation. The process of transformation and growth is painful but beautiful as if a tight string is always pulling you forward, urging you on with a growth mindset, allowing you to become more refined, energetic and confident. I'd say that's a great addictive state to be in! Through practical application, I realised that I should have been exposed to HKU earlier, thanks to a group of excellent teachers with years of experience in international business management with a global perspective and wonderful lectures, which upgraded my cognition and broadened the breadth and depth of my thinking! While gaining knowledge, I am happy to have made friends with a group of like-minded students. I am grateful to have met you!" Thank you HKU!”

刘连伟 (IPM GZ4) — 广州博纳信息科技有限公司 应用事业部总监

"As the operator for Luckin Coffee in the Shenzhen region, I once thought that digital operations and the logic of hit products were all there was to brand management. It wasn’t until I engaged with teachers and classmates in the HKU ICB IPM programme that I realized: while we chase the benefits of traffic on the front line, a complete coordinate system for sustainable brand development has already been established here. What impressed me most about this course is that it teaches us to "look up and see the road" through the rigorous academic framework of the University of Hong Kong, while also allowing us to learn from real business cases to "keep our heads down and drive." If, like me, you are seeking balance amidst the pressures of KPIs and strategic anxiety, the IPM programme is that precise instrument that enables you to see both the microscope and the telescope clearly."

赵业飞 (IPM BA24) — 瑞幸咖啡（深圳）有限公司总经理