Faculty

Mr. Kevin Yeung was the Associate Director of HKU ICB before his retirement. In addition to his academic management responsibilities in the Institute, he teaches courses on Brand Strategy, Intelligent Marketing, and Marketing Communications in Mainland China. Mr. Yeung’s expertise and research interests lie in AI in marketing, experience management, and brand leadership. In recent years, he has been frequently invited to provide internal training for major companies in Hong Kong and Mainland China, including Belle Group, Estée Lauder, and Watsons. Prior to joining HKU ICB, he offered consulting services to numerous large enterprises and government agencies, such as Jusco, Bossini, Sun Hung Kai, Hong Kong Post, Light Rail, and the South China Sports Association.